A selection of results from past engagements. Every number here is real. No vanity metrics, no rounding up.
Details are kept high-level to protect client confidentiality. Happy to go deeper on a call.
This Microsoft-specialist technology business had grown entirely through referrals and the founders' personal networks. Marketing was ad hoc, there was no brand consistency, and no one owned demand generation. I joined as Head of Marketing with a mandate to build the function from scratch.
Starting with a brand and messaging overhaul, I then built out the demand gen infrastructure: content, paid media, events, and a Microsoft co-funded campaign programme. Within 18 months, marketing was generating a measurable proportion of new pipeline for the first time.
An agency with a strong track record in one vertical wanted to grow its client base across two new sectors. The challenge was twofold: develop campaigns that resonated with a different audience, and make existing paid media spend work harder.
I led the strategy and delivery across LinkedIn, Meta, and Google, introducing a more rigorous approach to audience segmentation and creative testing. Alongside this, I built out a content and case study programme to support new market development.
This B2B technology consultancy had plenty of marketing activity but no coherent strategy. Messaging was inconsistent, no one could clearly articulate what made the business different, and there was no repeatable process for generating leads through content.
I led a full brand and messaging overhaul, developed a content strategy built around their target buyers' real questions, and implemented marketing automation to turn content engagement into pipeline. I also grew the marketing team to support sustained delivery.
Adam transformed our approach to marketing. For the first time, we actually understood who we were talking to, what to say to them, and how to measure whether it was working. The results spoke for themselves.
What sets Adam apart is that he's both strategic and executional. He can think at board level and then roll his sleeves up and get things done. That combination is genuinely rare in marketing.
Our paid media costs dropped significantly within the first quarter of working with Adam. But more importantly, the leads we were getting were actually the right fit, which had always been a problem before.